Privacy Policy

Agreement to Terms of Use

These Terms and Conditions of Use (the “Terms of Use”) apply to the Rather & Kittrell website located at, and all associated sites linked to by Rather & Kittrell and its Affiliates, (collectively, the “Site”). The Site is the property of Rather & Kittrell, Inc (“Rather & Kittrell”) and its licensors.


Rather & Kittrell reserves the right, at its sole discretion, to change, modify, add or remove portions of these Terms of Use, at any time. It is your responsibility to check these Terms of Use periodically for changes. Your continued use of the Site following the posting of changes will mean that you accept and agree to the changes. As long as you comply with these Terms of Use, Rather & Kittrell grants you a personal, non-exclusive, non-transferable, limited privilege to enter and use the Site.

Rather & Kittrell provides links for your convenience to websites produced by other providers or industry related material. Accessing websites through links directs you away from our website. Rather & Kittrell is not responsible for errors or omissions in the material on third party websites, and does not necessarily approve of or endorse the information provided. Users who gain access to third party websites may be subject to the copyright and other restrictions on use imposed by those providers and assume responsibility and risk from use of those websites. General Notice to Users: While we appreciate your comments and feedback, please be aware that any form of testimony from current or past clients about their experience with our firm on our website or social media platforms is strictly forbidden under current securities laws.

Any reproduction or distribution of this website, as a whole or in part, or the disclosure of the contents hereof, without the prior written consent of Rather & Kittrell is prohibited.

Customer Privacy Policy Notice

Rather & Kittrell, Inc. provides a variety of investment advisory and financial planning services to clients who have contracted us for these services. As a result, we are required to communicate our policies related to the

privacy of customer information. We are proud of our privacy protection practices and procedures and we want you to know how we protect your information and use this information to service your account. Please take a moment to review our privacy policy as described below:

Information We Collect

We collect certain nonpublic information about you (“Customer Information”). The essential purpose for collecting Customer Information is to allow us to provide advisory services to you.

Customer Information we collect may include:

• Information that you provide on applications or other forms. This Customer Information may include personal and household information such as income, spending habits, investment objectives, financial

goals, statements of account, and other records concerning your financial condition and assets, together with information concerning employee benefits and retirement plan interests, wills, trusts,

mortgages and tax returns.

• Identifying information such as your name, age, address, social security number, etc.

• Information about your transactions with us, or others (e.g., broker-dealers, clearing firms, or other chosen investment sponsors).

• Information we receive from consumer reporting agencies (e.g., credit bureaus), as well as other various materials we may use to provide an appropriate recommendation or to fill a service request.

Security of Your Information

We restrict access to your nonpublic personal information to those employees who need to know that information to service your account. We maintain physical, electronic and procedural

safeguards that comply with applicable federal or state standards to protect your nonpublic personal information.

Information We Disclose

We do not disclose the nonpublic personal information we collect about our customers to anyone except: (i) in furtherance of our business relationship with them and then only to those

persons necessary to effect the transactions and provide the authorized services (such as broker-dealers, custodians, independent managers, insurance companies, etc.); (ii) to persons assessing our compliance with

industry standards (e.g., professional licensing authorities, regulators, consultants, etc.); (iii) our attorneys, accountants, and auditors; or (iv) as otherwise provided by law, such as pursuant to a legally issued subpoena.

We are permitted by law to disclose the nonpublic personal information about you to governmental agencies and other third parties in certain circumstances (such as third parties that perform administrative or marketing

services on our behalf or for joint marketing programs). These third parties are prohibited to use or share the information for any other purpose.

Former Clients

If you decide to close your account(s) or become an inactive customer, we will adhere to our privacy policies, which may be amended from time to time.

Changes to Our Privacy Policy

In the event there were to be a material change to our privacy policy regarding how we use your confidential information, we will provide written notice to you. Where applicable, you would be given an opportunity to limit or opt-out of such disclosure arrangements.


If you have questions about this privacy notice or about the privacy of your customer information call our main number 865-218-8400 and ask to speak to the Chief Compliance Officer.

Changes to this Policy

Rather & Kittrell will provide each client with initial notice of the current Privacy Policy when the client relationship is established. Additionally, Rather & Kittrell may occasionally amend this Privacy Policy at any time. If we decide to use personal information in a manner that is materially different from that stated at the time it was collected, we will notify you of such changes prior to implementing them by posting a revised Privacy Policy with a new “Last Updated” date. Rather & Kittrell shall also provide each client with the current Privacy Policies at least annually.

We encourage you to check our website frequently to see when this Privacy Policy was last revised and to be informed of how we are committed to protecting your information.

Any Questions

If there are any questions, regarding this US Privacy Policy Notice & Other Disclosures, please see the Contact Us section below to reach out to us via email or phone.