b'This is where the partner letter goes. Start off with a strong hook.It can be tempting to avoid an emotional subject like family money, which can cause stress, rifts and resentment. But money can also mean freedom and the ability to do good. Often, the difference between these two outcomes depends on whether you are working from feelings or have a plan and are working from knowledge.A plan is about quality, not quantity, starting from the inside out, knowing yourself and your values. The need for a plan is why families turn to Rather & Kittrellto help them articulate their hopes, solidify their goals and make informed decisions.When Chris Kittrell and Lytle Rather founded the company in 2000, they hoped to help people achieve their life goals through sound planning. They shared a commitment to what seemed to them like pretty obvious ideas about moneyhow client relationships, trust and guidance were more important than selling for short-term gain. Put simply, If we take care of people, our business will take care of itself.Nearly 20 years later, based on the steadfast belief that peoples stories matter, a two-desk business has grown into an investment advisory firm serving successful individuals, families and businesses managing the transitions that inherently come with money.Rather & Kittrell Advisors Capital Management'