What's Important to You About Money?
Chris Kittrell
What’s important to you about money? Real financial planning starts with clarity about your values. Define your “why” to make confident, purpose-driven decisions.
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Knoxville Financial Advisors
Your Life is a Series of
Transitions
Together we can design a plan that will guide you to a successful financial future.
Schedule Your Complimentary Consultation
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Testimonials are based on unique experiences from current clients and are not representative of all client experiences. Rather & Kittrell reached out to clients via email requesting voluntary feedback. Clients were not provided any compensation for their review. Investing involves risk, including the possible loss of principal and fluctuation of value. Past performance is no guarantee of future results.
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How We Are Different.
2025 CNBC Financial Advisor 100 Ranking*
The CNBC FA 100 ranking recognizes those advisory firms that help clients navigate through their financial life.
CNBC FA 100 ListWe always work for your best interest. That's our fiduciary duty.
A Fiduciary is a financial professional who has a legal and ethical obligation to work on behalf of their clients’ best interest.
What is a Fiduciary?*Rather & Kittrell was included in the 2025 CNBC Financial Advisor 100 ranking. CNBC enlisted data provider AccuPoint Solutions to assist with the ranking of registered investment advisors for this year’s FA 100 list. The methodology consisted of analyzing a variety of core data points from AccuPoint Solutions’ proprietary database of registered investment advisors. These data points included: disclosures; number of years in the business; number of employees; number of investment advisors registered with the firm; the ratio of investment advisors to total number of employees; total assets under management; percentage of discretionary assets under management; total accounts under management; number of states where the firm is registered; and country of domicile. This analysis started with an initial list of 40,563 RIA firms from the Securities and Exchange Commission regulatory database. Through a process, the list was eventually cut to 1,015 RIA’s, with those firms meeting CNBC’s proprietary criteria. In turn, those advisory firms wishing to be ranked filled out a comprehensive application in regard to their practice. The CNBC team verified that data with those firms and with the SEC regulatory database. CNBC does not charge any type of fee to advisors to be listed in the annual ranking nor was Rather & Kittrell compensated for its participation. The ranking is not indicative of investment performance or any other result, should not be construed as an endorsement, and was independently calculated unrelated to any client’s experience.
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Introduction to Chris Kittrell
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Frequently Asked Questions
Q: What is financial planning, and how can Rather & Kittrell help?
A: Financial planning gives you a clear roadmap for your money—covering investments, taxes, retirement, estate considerations, and major life decisions. At Rather & Kittrell, we bring these pieces together, so your financial life feels organized, intentional, and aligned with your long-term goals.
Q: Why work with a financial planner instead of managing everything on your own?
A: Going alone often means dealing with disconnected advice from different sources. Rather & Kittrell coordinates your investment strategy, tax planning, cash flow, risk management, and estate planning needs into one cohesive plan so the parts of your financial life work in a coordinated way.
Q: When is the right time to hire a financial planner?
A: It’s helpful to partner with a financial planner when life becomes more complex, approaching retirement, receiving an inheritance, selling a business, managing multiple accounts, or simply wanting more clarity and direction. Financial planning is valuable at any wealth level and at every stage of life.
Q: What services are included in financial planning?
A: Rather & Kittrell’s financial planning process typically includes investment guidance, tax-efficient strategies, retirement income planning, estate and legacy planning, insurance and risk analysis during major life transitions. All of these are integrated into a single, personalized strategy.
Q: How is financial planning different from basic investment advice?
A: Basic investment advice focuses mostly on your investment portfolio. Rather & Kittrell takes a broader view—looking at your family values, family goals, assets, liabilities, tax situation, and long-term priorities. As fiduciaries, we’re committed to acting in your best interest with our recommendations.
Q: What does the financial planning process at Rather & Kittrell look like?
A: We begin with a discovery meeting to understand your values, goals, concerns, and current financial situation. Then we build a personalized financial plan covering investments, taxes, retirement, and estate considerations. As your plan is implemented, we meet regularly to review progress and adjust as your life evolves.
Q: How much does financial planning cost?
A: Rather & Kittrell charges a blended annual fee based on your assets under management. Rather & Kittrell fees are fully transparent. Our fee schedule is published on our website at https://rkcapital.com/our-services/wealth-management/fees/ . Our fee covers ongoing planning, collaboration, coordination, and implementation as your life evolves and your planning needs change.
Q: What types of clients work with Rather & Kittrell for financial planning?
A: We work with individuals, families, business executives, entrepreneurs, and business owners who want a thoughtful, coordinated approach to their financial lives. Many clients come to us during life transitions such as pre-retirement planning, retirement, career changes, selling a business, divorce, or inheritance.
Q: How can financial planning help with estate and legacy goals?
A: Rather & Kittrell helps you design a plan for how your wealth will be protected, used, and eventually passed on. We coordinate tax-efficient strategies, beneficiary planning, and estate considerations so your intentions are clear, and your legacy is carried out thoughtfully.
Q: What should I look for when choosing a financial planning partner?
A: Look for a fiduciary, a transparent process, a clear fee structure, the ability to coordinate with tax and legal professionals, and experience guiding clients with similar goals. Rather & Kittrell meets these standards and is committed to helping you make confident, well-informed financial decisions.